Welcome to the Hive, Sage Care.
Jon, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Sage Care is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US home care agency mapped, the 1,200 that look like Sage Care's best customers, and three campaigns we'd run for Sage Care in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Sage Care.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a fragmented buyer list scattered across state licensing boards, a five-person team that needs pipeline now, and a product that pays for itself in staff hours saved.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 700 to 1,100 more of your best customers?
You already have the dream ones: the home care agencies that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 700 to 1,100 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a home care agency.
Every state licenses home care agencies and publishes the roster, and HCAOA keeps a member directory with agency size and owner contacts. We build the list from those sources, enrich the buyers, and time outreach to license renewals and WellSky or AxisCare contract cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 4,500 HCAOA-represented home care agencies and reach out when the right signal shows up, so Sage Care is the first name a home care agency owner thinks of when front-office automation comes up.
- New home care license issuedState health department licensing boards list new agency registrations ramping up operations.
- Intake coordinator or scheduler job postingIndeed and LinkedIn postings show a front office overwhelmed by call volume.
- WellSky or AxisCare contract renewalVendor community forums and RFP notices show an open integration window.
- Caregiver hiring surgeState labor department postings for CNA and HHA roles show growth outpacing office capacity.
- Franchise territory sale or new locationFranchise disclosure documents and press releases list new locations needing systems.
- State survey or deficiency citing documentation gapsState inspection reports flag incomplete intake records, a compliance-driven trigger.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from HCAOA directory, state home care licensing boards, and the CMS Provider of Services file. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Jon, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.